Our Impact So Far

Our multi-NGO structure encourages runners to support multiple NGOs over their lifetime.

Empowering NGOs

We provide a lifeline and seed funding for small and medium-sized NGOs.
In Türkiye, funds raised through charity running represent:
25% of total donations for small NGOs
11% for medium-sized NGOs
4% for large NGOs

By diversifying income sources, we strengthen civil society and enable lasting social impact.

From Zero to a Scalable Success

The average amount raised per campaign by a charity runner on our platform is €340 — equivalent to 80% of the average US runner’s performance, despite the United States having a GDP per capita nearly three times higher than Türkiye’s.

This impact was built in a market that did not even exist 17 years ago — demonstrating strong demand, proven scalability, and the transformative potential of charity running.

From 2008 to 2025

136,802 Volunteer Athlete
1,401,316 Donors
396,465 Lives Touched
€35M Fund Raised (50% in the last 5 years)

THE DUTCH PHILANTHROPY LANDSCAPE

Our multi-NGO structure encourages runners to support multiple NGOs over their lifetime.

TOTAL GIVING (2022)

€5.3B

0.62% of GDP — lowest share since measurement began
in 1995

HOUSEHOLD GIVING (2022)

€2.2B

76% of households donated (up from 73% in 2020)

OF EVERY €1 DONATED

€0.90

goes directly to the cause (sector average, 2024)

RECENT SHIFTS (2023–2025)

Household giving rose to €1.45B for CBF-accredited charities in 2024 (+6% year on year)

Bequests now account for 31% of household giving; projected €2.1–6.7B/year by 2048

Among wealthy donors (ABN AMRO 2024), 57% would keep donating even if tax deduction was reduced

Cabinet dropped its 2025 plan to remove the personal gift tax deduction — the incentive is preserved

Development aid to Dutch NGOs being cut €2.4B/year from 2027 — international NGOs need new revenue

RECENT SHIFTS (2023–2025)

Small and mid-size NGOs lack professional P2P fundraising infrastructure

Charity running concentrated in cancer (55%+ of P2P events) — other causes underserved

Donor base skews 50+; NGOs weak on digital P2P with younger audiences

International aid NGOs need alternative revenue after government cuts

National loneliness agenda ("Eén tegen eenzaamheid") aligns with community-driven running

EUROPE'S TOP CHARITY RUNNING EVENTS

Ranking: Single-event editions ranked by P2P fundraising — money raised by runners from their personal networks.

Like-for-like comparison: Only single-occasion events (one day or one weekend, one place). Registration fees and sponsorships excluded. Multi-city series like Race for Life and Kiltwalk are separate categories.

#EventCountryFormatP2P RaisedCause / NGO
1TCS London MarathonUKMarathon£87.3M (~€102M)Multi-charity (1,000+ NGOs)
2Great North RunUKHalf marathon~£25M (~€29M)Multi-charity
3Alpe d'HuZesNL / FRCycling + running€19.1MSingle cause — KWF (cancer)
4Irish Life Dublin MarathonIrelandMarathon~€9MMulti-charity (50+ NGOs)
5BMW Berlin MarathonGermanyMarathon~€6MMulti-charity
6RoparunNL / FRTeam relay (500 km)€4.7MPalliative cancer care
7Istanbul Marathon (Adım Adım)TürkiyeMarathon€3.4MMulti-NGO (67 NGOs, 2025)
8TCS Amsterdam MarathonNetherlandsMarathon€1.3MSingle cause — KWF (reported total)
9Stelvio for LifeNL / ITCycling / hiking~€1MSingle cause — personalised cancer research

WHAT ISTANBUL’S 7TH PLACE REALLY MEANS

According to the analysis in the image:

  • Türkiye has roughly 1/40th the race participants.

  • 1/3rd the giving culture and 1/3rd the GDP per capita of Western Europe.

  • Ranking 7th among Europe's single-day charity running events shows what this model can deliver.

Why Project-Based Giving Works Better?

When donors know that their contribution directly supports a specific project - rather than general NGO donations - their likelihood to donate increases by 80% and total funds raised rise by 75%