Who We Are?
A peer-to-peer fundraising platform dedicated to charity running
We connect runners with multiple NGOs
Empowering them to choose the causes they care about most — and turn every step into measurable social impact.
Connecting runners, causes, and communities.
Why Charity Run?
A Growing Global Movement
Every year, more than 5 million people participate in races across Europe, over 20 million in the United States.
In Europe alone, 1.5% of the 400 million population runs an average of three races per year, a figure that continues to rise with wellness trends and a growing focus on physical activity.
Charity runs turn sporting events into lovemarks — creating emotional bonds, social visibility, and powerful community-driven storytelling across social media, email, and peer networks.
Proven Impact for NGOs
The global charity running market continues to grow, raising millions through flagship events such as marathons.
In the United States, nearly one-third of all NGOs use charity running - making it the most widely adopted strategy for donor engagement
Peer-to-peer fundraising ranks as the #1 driver inspiring people to give, outperforming traditional fundraising methods.
A Timely Social Innovation
The need for solidarity — both within and among societies — is rising. NGOs —and, increasingly, responsible companies—are essential in providing support and solutions to social challenges, especially on a personal level.
Traditional fundraising methods are often costly and limited in reach, leaving untapped potential for innovative platforms that combine physical activity with social impact.
A Funding Gap to Fill
Global NGO funding is shrinking rapidly. USAID has cut 90% of its foreign aid budget, ending more than 5,800 projects worldwide.
Governments in the UK, France, Germany, and the Netherlands have also made significant reductions— in some cases by up to 70%.
Charity running offers a community-driven, sustainable revenue stream that connects NGOs directly with donors.
Our Impact So Far
Our multi-NGO structure encourages runners to support multiple NGOs over their lifetime.
Empowering NGOs
We provide a lifeline and seed funding for small and medium-sized NGOs.
In Türkiye, funds raised through charity running represent:
25% of total donations for small NGOs
11% for medium-sized NGOs
4% for large NGOs
By diversifying income sources, we strengthen civil society and enable lasting social impact.
From Zero to a Scalable Success
The average amount raised per campaign by a charity runner on our platform is €340 — equivalent to 80% of the average US runner’s performance, despite the United States having a GDP per capita nearly three times higher than Türkiye’s.
This impact was built in a market that did not even exist 17 years ago — demonstrating strong demand, proven scalability, and the transformative potential of charity running.
From 2008 to 2025
136,802 Volunteer Athlete
1,401,316 Donors
396,465 Lives Touched
€35M Fund Raised (50% in the last 5 years)
THE DUTCH PHILANTHROPY LANDSCAPE
Our multi-NGO structure encourages runners to support multiple NGOs over their lifetime.
TOTAL GIVING (2022)
€5.3B
0.62% of GDP — lowest share since measurement began
in 1995
HOUSEHOLD GIVING (2022)
€2.2B
76% of households donated (up from 73% in 2020)
OF EVERY €1 DONATED
€0.90
goes directly to the cause (sector average, 2024)
RECENT SHIFTS (2023–2025)
Household giving rose to €1.45B for CBF-accredited charities in 2024 (+6% year on year)
Bequests now account for 31% of household giving; projected €2.1–6.7B/year by 2048
Among wealthy donors (ABN AMRO 2024), 57% would keep donating even if tax deduction was reduced
Cabinet dropped its 2025 plan to remove the personal gift tax deduction — the incentive is preserved
Development aid to Dutch NGOs being cut €2.4B/year from 2027 — international NGOs need new revenue
RECENT SHIFTS (2023–2025)
Small and mid-size NGOs lack professional P2P fundraising infrastructure
Charity running concentrated in cancer (55%+ of P2P events) — other causes underserved
Donor base skews 50+; NGOs weak on digital P2P with younger audiences
International aid NGOs need alternative revenue after government cuts
National loneliness agenda ("Eén tegen eenzaamheid") aligns with community-driven running
EUROPE'S TOP CHARITY RUNNING EVENTS
Ranking: Single-event editions ranked by P2P fundraising — money raised by runners from their personal networks.
Like-for-like comparison: Only single-occasion events (one day or one weekend, one place). Registration fees and sponsorships excluded. Multi-city series like Race for Life and Kiltwalk are separate categories.
| # | Event | Country | Format | P2P Raised | Cause / NGO |
| 1 | TCS London Marathon | UK | Marathon | £87.3M (~€102M) | Multi-charity (1,000+ NGOs) |
| 2 | Great North Run | UK | Half marathon | ~£25M (~€29M) | Multi-charity |
| 3 | Alpe d'HuZes | NL / FR | Cycling + running | €19.1M | Single cause — KWF (cancer) |
| 4 | Irish Life Dublin Marathon | Ireland | Marathon | ~€9M | Multi-charity (50+ NGOs) |
| 5 | BMW Berlin Marathon | Germany | Marathon | ~€6M | Multi-charity |
| 6 | Roparun | NL / FR | Team relay (500 km) | €4.7M | Palliative cancer care |
| 7 | Istanbul Marathon (Adım Adım) | Türkiye | Marathon | €3.4M | Multi-NGO (67 NGOs, 2025) |
| 8 | TCS Amsterdam Marathon | Netherlands | Marathon | €1.3M | Single cause — KWF (reported total) |
| 9 | Stelvio for Life | NL / IT | Cycling / hiking | ~€1M | Single cause — personalised cancer research |
WHAT ISTANBUL’S 7TH PLACE REALLY MEANS
According to the analysis in the image:
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Türkiye has roughly 1/40th the race participants.
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1/3rd the giving culture and 1/3rd the GDP per capita of Western Europe.
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Ranking 7th among Europe's single-day charity running events shows what this model can deliver.
How It Works?
Built on Salesforce infrastructure — recognized by Salesforce as a best practice.
Smart NGO & cause discovery — runners can search and filter NGOs by focus areas, social causes and beneficiary groups.
Fundraising in action — runners activate their personal networks through social media and email to raise donations.
From discovery to impact: a seamless, tech- powered journey that connects passion to purpose and turns every step into support for a cause.
Direct impact — donations are processed and transferred directly to NGOs for defined projects.
Transparency & motivation — runners track their fundraising history and rankings in real time.
Collaborative teams — NGOs and corporations form teams, aligned with their Sustainable Development Goals (SDGs).
Gamification for engagement — challenges, badges, and leaderboards keep runners motivated and connected.
Adım Adım's Leverage
Our multi-NGO structure encourages runners to support multiple NGOs over their lifetime.
Retention & Compounding Impact
We keep runners motivated to run for charity through: Personal stats & rankings.
Running and charity-focused communication before, during, and after each event.
Charity Running Experience multiplies impact: +80% more funds raised.
Every repeat charity run raises 20–30% more — as commitment to society grows with every step.
Why Project-Based Giving Works Better?
When donors know that their contribution directly supports a specific project - rather than general NGO donations - their likelihood to donate increases by 80% and total funds raised rise by 75%
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